Booking Journeys

Which marketing channels lead people to book, and how much revenue each one earns when the credit is shared across the whole journey.

Bookings ƒ

589

9 Nov 2026 – 15 Nov 2026

Booking revenue ƒ

$1,322,798

All of it is shared out below

Used more than one channel ƒ

33.4%

197 of 589 bookings

Channels per booking ƒ

1.5

On average

01 · Attribution KPI tree

Revenue and journey coverage broken into the levers behind the result. Green = favourable vs previous period; red = unfavourable.

Source attention

One source signal layer used by this panel and Gemma.

How the credit is shared

Each booking's revenue is split between the channels the customer used before booking.

30%First channel

40%Middle channels

30%Last channel

One channel: it gets 100%.
Two channels: 50% each.
Three or more: 30% first, 30% last, and the middle ones share 40% equally.

Example: a $1,000 booking

Google ad→ Email→ Facebook→ Organic search

Google ad gets $300, Email $200, Facebook $200, Organic search $300.

The coloured bar in the table shows each channel's usual role: whether it tends to start, help or close a journey.

Data notes (1)

139 bookings had no tracked source and are counted as Direct.

Revenue credit by channel

Click ▸ to see the breakdown. Click any row to see its journeys and bookings below.

Started Helped Closed Only one Compare first and last channel

Source	Bookings involved ƒ	Role in the journey	Credited revenue ƒ	Share of revenue ƒ	If first gets all ƒ	If last gets all ƒ
google Bookings down 11 channels	345	Usually alone	$611,179	46.2%	$610,936	$576,614
Brand @gg-brand	285	Usually alone	$423,280	32.0%	$449,407	$395,634
Untagged (no UTM) @gg-untagged	49	Usually closes	$75,949	5.7%	$57,708	$86,710
Performance Max - Melbourne to Delhi @gg-pm-meldel	65	Usually helps	$66,725	5.0%	$66,171	$56,683
Cheap Tickets @gg-cheap-ticket	10	Usually closes	$11,251	0.9%	$13,805	$13,241
pm_adldel @gg-pm-adldel	5	Usually helps	$10,214	0.8%	$12,261	$9,118
pm_delsyd @gg-pm-delsyd	7	Usually helps	$8,281	0.6%	$4,254	$3,655
Performance Max - Sydney to Delhi @gg-pm-syddel	10	Usually helps	$8,026	0.6%	$4,550	$1,448
Performance Max - Brisbane to Delhi @gg-pm-bnedel	6	Usually closes	$3,708	0.3%	$786	$7,806
Demand Gen Remarketing - Customers @gg-dg-customers	4	Usually starts	$2,237	0.2%	$1,995	$2,319
Demand Gen Remarketing - Prospects @gg-dg-prospects	1	Usually helps	$841	0.1%	$0	$0
pm_perthdel @gg-pm-perthdel	1	Usually helps	$668	0.1%	$0	$0
Direct Revenue down 1 channel	139	Usually alone	$322,354	24.4%	$322,354	$322,354
Direct No tracked source	139	Usually alone	$322,354	24.4%	$322,354	$322,354
organic Bookings down 1 channel	186	Usually alone	$240,930	18.2%	$238,875	$246,627
Google Organic @google-organic	186	Usually alone	$240,930	18.2%	$238,875	$246,627
email Revenue down 1 channel	49	Usually closes	$71,993	5.4%	$47,469	$112,480
Email (untagged) @em-gmail	49	Usually closes	$71,993	5.4%	$47,469	$112,480
microsoft_ads Bookings down 1 channel	23	Usually closes	$32,103	2.4%	$25,731	$42,199
Brand @bing-brand	23	Usually closes	$32,103	2.4%	$25,731	$42,199
display_partner Growing 3 channels	27	Usually starts	$24,819	1.9%	$50,604	$10,986
pub-toi Display Partner · @pub-toi	18	Usually starts	$13,269	1.0%	$30,591	$1,898
pub-indiatoday Display Partner · @pub-indiatoday	5	Usually starts	$9,768	0.7%	$16,117	$7,048
pub-ndtv Display Partner · @pub-ndtv	4	Usually closes	$1,781	0.1%	$3,896	$2,041
facebook Revenue down 3 channels	25	Usually starts	$18,606	1.4%	$25,786	$11,039
GT_traffic_campaign @fb-gt-traffic-campaign	15	Usually starts	$12,958	1.0%	$20,753	$5,095
traffic_India_to_Australia @fb-traffic-india-to-australia	10	Usually closes	$5,468	0.4%	$5,033	$5,345
ABO_always_on @fb-abo-always-on	1	Usually closes	$180	0.0%	$0	$599
social_media Stable 1 channel	2	Usually helps	$501	0.0%	$0	$499
Facebook Organic @facebook-organic	2	Usually helps	$501	0.0%	$0	$499
hs_email New / no baseline 1 channel	1	Usually starts	$313	0.0%	$1,045	$0
em-34665221-021-oct26camp-fly-india Email (HubSpot) · @em-34665221-021-oct26camp-fly-india	1	Usually starts	$313	0.0%	$1,045	$0
Total	589		$1,322,798	100%	$1,322,798	$1,322,798

Most valuable journeys

The paths customers took before booking, highest revenue first.

Journey	Bookings	Revenue

Bookings

Every booking in the range, newest first.

Date	Order	Type	Payment	Journey	Revenue