Booking Journeys

Which marketing channels lead people to book, and how much revenue each one earns when the credit is shared across the whole journey.

Bookings

766

19 Oct 2026 – 25 Oct 2026

Booking revenue

$1,601,391

All of it is shared out below

Used more than one channel

31%

235 of 766 bookings

Channels per booking

1.5

On average

How the credit is shared

Each booking's revenue is split between the channels the customer used before booking.

30%First channel

40%Middle channels

30%Last channel

One channel: it gets 100%.
Two channels: 50% each.
Three or more: 30% first, 30% last, and the middle ones share 40% equally.

Example: a $1,000 booking

Google ad→ Email→ Facebook→ Organic search

Google ad gets $300, Email $200, Facebook $200, Organic search $300.

The coloured bar in the table shows each channel's usual role: whether it tends to start, help or close a journey.

Data notes (1)

211 bookings had no tracked source and are counted as Direct.

Revenue credit by channel

Click ▸ to see the breakdown. Click any row to see its journeys and bookings below.

Started Helped Closed Only one Compare first and last channel

Source	Bookings involved	Role in the journey	Credited revenue	Share of revenue	If first gets all	If last gets all
google 8 channels	414	Usually alone	$665,542	41.6%	$723,516	$614,124
Brand @gg-brand	373	Usually alone	$551,110	34.4%	$578,848	$518,254
Performance Max - Melbourne to Delhi @gg-pm-meldel	57	Usually starts	$59,409	3.7%	$85,249	$53,730
Performance Max - Sydney to Delhi @gg-pm-syddel	27	Usually starts	$33,680	2.1%	$30,569	$25,770
pm_adldel @gg-pm-adldel	3	Usually starts	$12,275	0.8%	$14,067	$11,476
pm_brisdel @gg-pm-brisdel	5	Usually starts	$3,233	0.2%	$6,081	$1,349
Cheap Tickets @gg-cheap-ticket	8	Usually starts	$2,697	0.2%	$4,393	$0
Demand Gen Remarketing - Customers @gg-dg-customers	8	Usually starts	$2,280	0.1%	$2,951	$2,946
Untagged (declared paid) @gg-untagged	2	Usually starts	$858	0.1%	$1,358	$599
Direct 1 channel	211	Usually alone	$398,752	24.9%	$398,752	$398,752
Direct No tracked source	211	Usually alone	$398,752	24.9%	$398,752	$398,752
organic 1 channel	278	Usually alone	$373,623	23.3%	$348,607	$379,702
Google Organic @google-organic	278	Usually alone	$373,623	23.3%	$348,607	$379,702
email 1 channel	65	Usually closes	$76,608	4.8%	$36,627	$119,865
Email (untagged) @em-gmail	65	Usually closes	$76,608	4.8%	$36,627	$119,865
microsoft_ads 1 channel	33	Usually closes	$45,344	2.8%	$32,907	$70,878
Brand @bing-brand	33	Usually closes	$45,344	2.8%	$32,907	$70,878
facebook 4 channels	16	Usually starts	$17,141	1.1%	$22,571	$9,060
gt_traffic_campaign @fb-gt-traffic-campaign	8	Usually helps	$13,979	0.9%	$16,602	$7,832
GT_traffic_aug_sep_2026 @fb-gt-traffic-aug-sep-2026	4	Usually starts	$2,203	0.1%	$4,871	$0
fly_your_loved_ones_sale_2026 @fb-fly-your-loved-ones-sale-2026	3	Usually starts	$770	0.0%	$1,098	$599
Traffic_India_to_Australia @fb-traffic-india-to-australia	1	Usually closes	$189	0.0%	$0	$629
display_partner 3 channels	10	Usually starts	$13,365	0.8%	$26,963	$1,855
pub-toi Display Partner · @pub-toi	7	Usually starts	$8,410	0.5%	$18,295	$1,855
pub-ndtv Display Partner · @pub-ndtv	3	Usually starts	$4,080	0.3%	$6,917	$0
pub-indiatoday Display Partner · @pub-indiatoday	1	Usually starts	$876	0.1%	$1,751	$0
other 1 channel	11	Usually closes	$10,704	0.7%	$11,349	$7,156
meta @other-meta	11	Usually starts	$10,704	0.7%	$11,349	$7,156
hs_automation 1 channel	1	Usually helps	$240	0.0%	$0	$0
em-hs-automation Email (HubSpot) · @em-hs-automation	1	Usually helps	$240	0.0%	$0	$0
hs_email 2 channels	2	Usually starts	$72	0.0%	$100	$0
em-34665220-020-oct26camp-diwali Email (HubSpot) · @em-34665220-020-oct26camp-diwali	1	Usually starts	$50	0.0%	$100	$0
em-34458475-004-feb26camp-elosv2 Email (HubSpot) · @em-34458475-004-feb26camp-elosv2	1	Usually helps	$22	0.0%	$0	$0
Total	766		$1,601,391	100%	$1,601,391	$1,601,391

Most valuable journeys

The paths customers took before booking, highest revenue first.

Journey	Bookings	Revenue

Bookings

Every booking in the range, newest first.

Date	Order	Type	Payment	Journey	Revenue