Booking Journeys

Which marketing channels lead people to book, and how much revenue each one earns when the credit is shared across the whole journey.

Bookings

4,072

26 Sep 2026 – 25 Oct 2026

Booking revenue

$8,614,412

All of it is shared out below

Used more than one channel

34%

1,378 of 4,072 bookings

Channels per booking

1.5

On average

How the credit is shared

Each booking's revenue is split between the channels the customer used before booking.

30%First channel

40%Middle channels

30%Last channel

One channel: it gets 100%.
Two channels: 50% each.
Three or more: 30% first, 30% last, and the middle ones share 40% equally.

Example: a $1,000 booking

Google ad→ Email→ Facebook→ Organic search

Google ad gets $300, Email $200, Facebook $200, Organic search $300.

The coloured bar in the table shows each channel's usual role: whether it tends to start, help or close a journey.

Data notes (1)

982 bookings had no tracked source and are counted as Direct.

Revenue credit by channel

Click ▸ to see the breakdown. Click any row to see its journeys and bookings below.

Started Helped Closed Only one Compare first and last channel

Source	Bookings involved	Role in the journey	Credited revenue	Share of revenue	If first gets all	If last gets all
google 14 channels	2,305	Usually alone	$3,595,989	41.7%	$3,916,012	$3,266,237
Brand @gg-brand	2,071	Usually alone	$2,918,685	33.9%	$3,063,334	$2,732,439
Performance Max - Melbourne to Delhi @gg-pm-meldel	317	Usually starts	$351,572	4.1%	$500,051	$252,696
Performance Max - Sydney to Delhi @gg-pm-syddel	122	Usually starts	$136,981	1.6%	$153,349	$114,459
pm_brisdel @gg-pm-brisdel	59	Usually closes	$58,030	0.7%	$55,145	$88,131
pm_adldel @gg-pm-adldel	48	Usually starts	$51,337	0.6%	$66,533	$27,941
Cheap Tickets @gg-cheap-ticket	64	Usually helps	$42,557	0.5%	$43,950	$24,199
Demand Gen Remarketing - Customers @gg-dg-customers	48	Usually helps	$19,964	0.2%	$15,583	$13,332
Performance Max - Adelaide to Delhi @gg-performance-max-adelaide-to-delhi	5	Usually helps	$8,486	0.1%	$7,262	$7,717
dg_database @gg-dg-database	3	Usually starts	$2,518	0.0%	$6,741	$0
Untagged (declared paid) @gg-untagged	6	Usually closes	$2,495	0.0%	$1,358	$5,324
Demand Gen Remarketing - Prospects @gg-dg-prospects	3	Usually helps	$1,699	0.0%	$699	$0
dg_cart @gg-dg-cart	1	Usually helps	$1,062	0.0%	$0	$0
Performance Max - Australia @gg-pm-australia	1	Usually starts	$398	0.0%	$1,328	$0
ML - Brand @gg-ml-brand	1	Usually starts	$204	0.0%	$679	$0
organic 1 channel	1,578	Usually alone	$2,092,465	24.3%	$1,990,301	$2,153,668
Google Organic @google-organic	1,578	Usually alone	$2,092,465	24.3%	$1,990,301	$2,153,668
Direct 1 channel	982	Usually alone	$2,033,236	23.6%	$2,033,236	$2,033,236
Direct No tracked source	982	Usually alone	$2,033,236	23.6%	$2,033,236	$2,033,236
email 1 channel	366	Usually closes	$472,250	5.5%	$249,359	$736,773
Email (untagged) @em-gmail	366	Usually closes	$472,250	5.5%	$249,359	$736,773
microsoft_ads 1 channel	170	Usually closes	$189,155	2.2%	$157,051	$247,189
Brand @bing-brand	170	Usually closes	$189,155	2.2%	$157,051	$247,189
display_partner 3 channels	109	Usually starts	$98,290	1.1%	$131,946	$55,241
pub-toi Display Partner · @pub-toi	86	Usually helps	$66,656	0.8%	$91,297	$29,357
pub-ndtv Display Partner · @pub-ndtv	30	Usually starts	$28,496	0.3%	$32,978	$25,126
pub-indiatoday Display Partner · @pub-indiatoday	5	Usually starts	$3,138	0.0%	$7,671	$758
facebook 10 channels	73	Usually starts	$74,942	0.9%	$87,737	$45,206
fly_your_loved_ones_sale_2026 @fb-fly-your-loved-ones-sale-2026	31	Usually starts	$29,693	0.3%	$37,994	$14,976
gt_traffic_campaign @fb-gt-traffic-campaign	18	Usually helps	$21,444	0.2%	$22,805	$10,472
GT_traffic_aug_sep_2026 @fb-gt-traffic-aug-sep-2026	12	Usually starts	$7,976	0.1%	$14,420	$1,399
gt_awareness_always_on @fb-gt-awareness-always-on	8	Usually starts	$4,950	0.1%	$6,623	$1,446
ABO_always_on @fb-abo-always-on	2	Usually closes	$4,934	0.1%	$0	$9,868
fb-unknown Unknown · @fb-unknown	2	Usually helps	$3,815	0.0%	$3,796	$3,796
awareness_abo_always_on @fb-awareness-abo-always-on	1	Usually closes	$1,310	0.0%	$0	$2,621
ig-unknown Unknown · @ig-unknown	1	Usually starts	$374	0.0%	$1,245	$0
Fly_India_Sale_2026 @fb-fly-india-sale-2026	1	Usually starts	$256	0.0%	$854	$0
Traffic_India_to_Australia @fb-traffic-india-to-australia	1	Usually closes	$189	0.0%	$0	$629
hs_email 8 channels	23	Usually closes	$25,968	0.3%	$24,497	$28,187
em-34665220-020-oct26camp-diwali Email (HubSpot) · @em-34665220-020-oct26camp-diwali	8	Usually closes	$8,725	0.1%	$2,027	$16,110
em-34665219-019-sept26supersale-fss Email (HubSpot) · @em-34665219-019-sept26supersale-fss	4	Usually starts	$6,347	0.1%	$7,025	$6,076
em-34665217-018-sept26camp-celeblovedones Email (HubSpot) · @em-34665217-018-sept26camp-celeblovedones	4	Usually starts	$4,843	0.1%	$8,937	$749
em-34665145-016-aug26camp-chaloindia Email (HubSpot) · @em-34665145-016-aug26camp-chaloindia	2	Usually alone	$3,894	0.0%	$3,894	$3,894
em-celebrate-with-loved-ones Email (HubSpot) · @em-celebrate-with-loved-ones	1	Usually alone	$1,358	0.0%	$1,358	$1,358
em-34458484-013-jun26supersale-flyindiass Email (HubSpot) · @em-34458484-013-jun26supersale-flyindiass	1	Usually starts	$628	0.0%	$1,256	$0
em-34458475-004-feb26camp-elosv2 Email (HubSpot) · @em-34458475-004-feb26camp-elosv2	4	Usually helps	$154	0.0%	$0	$0
em-18116669-01-august-campaign-2025-chalo-india Email (HubSpot) · @em-18116669-01-august-campaign-2025-chalo-india	1	Usually helps	$20	0.0%	$0	$0
other 2 channels	22	Usually closes	$18,562	0.2%	$20,114	$15,364
meta @other-meta	20	Usually closes	$16,468	0.2%	$17,291	$13,999
copilot.com @other-copilot-com	2	Usually starts	$2,095	0.0%	$2,824	$1,365
hs_automation 2 channels	9	Usually closes	$10,234	0.1%	$699	$31,684
em-hs-automation Email (HubSpot) · @em-hs-automation	8	Usually closes	$9,535	0.1%	$0	$30,985
em-34458422-2025-010-jun25camp-flyindia Email (HubSpot) · @em-34458422-2025-010-jun25camp-flyindia	1	Usually alone	$699	0.0%	$699	$699
referral 1 channel	7	Usually helps	$3,322	0.0%	$3,461	$1,628
Publisher @pub-taboola	7	Usually helps	$3,322	0.0%	$3,461	$1,628
Total	4,072		$8,614,412	100%	$8,614,412	$8,614,412

Most valuable journeys

The paths customers took before booking, highest revenue first.

Journey	Bookings	Revenue

Bookings

Every booking in the range, newest first.

Date	Order	Type	Payment	Journey	Revenue