Booking Journeys

Which marketing channels lead people to book, and how much revenue each one earns when the credit is shared across the whole journey.

Bookings

3,288

1 Oct 2026 – 25 Oct 2026

Booking revenue

$6,905,415

All of it is shared out below

Used more than one channel

33%

1,097 of 3,288 bookings

Channels per booking

1.5

On average

How the credit is shared

Each booking's revenue is split between the channels the customer used before booking.

30%First channel

40%Middle channels

30%Last channel

One channel: it gets 100%.
Two channels: 50% each.
Three or more: 30% first, 30% last, and the middle ones share 40% equally.

Example: a $1,000 booking

Google ad→ Email→ Facebook→ Organic search

Google ad gets $300, Email $200, Facebook $200, Organic search $300.

The coloured bar in the table shows each channel's usual role: whether it tends to start, help or close a journey.

Data notes (1)

803 bookings had no tracked source and are counted as Direct.

Revenue credit by channel

Click ▸ to see the breakdown. Click any row to see its journeys and bookings below.

Started Helped Closed Only one Compare first and last channel

Source	Bookings involved	Role in the journey	Credited revenue	Share of revenue	If first gets all	If last gets all
google 13 channels	1,836	Usually alone	$2,856,546	41.4%	$3,059,625	$2,635,868
Brand @gg-brand	1,668	Usually alone	$2,341,459	33.9%	$2,409,211	$2,213,102
Performance Max - Melbourne to Delhi @gg-pm-meldel	248	Usually starts	$260,020	3.8%	$376,728	$185,922
Performance Max - Sydney to Delhi @gg-pm-syddel	89	Usually starts	$108,191	1.6%	$114,271	$96,715
pm_brisdel @gg-pm-brisdel	47	Usually closes	$46,814	0.7%	$48,783	$70,419
pm_adldel @gg-pm-adldel	40	Usually starts	$42,502	0.6%	$56,203	$24,231
Cheap Tickets @gg-cheap-ticket	43	Usually helps	$28,071	0.4%	$31,223	$22,700
Demand Gen Remarketing - Customers @gg-dg-customers	43	Usually helps	$16,797	0.2%	$12,050	$11,520
Performance Max - Adelaide to Delhi @gg-performance-max-adelaide-to-delhi	3	Usually helps	$7,197	0.1%	$5,935	$5,935
Untagged (declared paid) @gg-untagged	6	Usually closes	$2,495	0.0%	$1,358	$5,324
dg_cart @gg-dg-cart	1	Usually helps	$1,062	0.0%	$0	$0
Demand Gen Remarketing - Prospects @gg-dg-prospects	2	Usually starts	$989	0.0%	$699	$0
dg_database @gg-dg-database	1	Usually starts	$746	0.0%	$2,486	$0
ML - Brand @gg-ml-brand	1	Usually starts	$204	0.0%	$679	$0
organic 1 channel	1,281	Usually alone	$1,697,819	24.6%	$1,663,226	$1,707,148
Google Organic @google-organic	1,281	Usually alone	$1,697,819	24.6%	$1,663,226	$1,707,148
Direct 1 channel	803	Usually alone	$1,648,387	23.9%	$1,648,387	$1,648,387
Direct No tracked source	803	Usually alone	$1,648,387	23.9%	$1,648,387	$1,648,387
email 1 channel	286	Usually closes	$369,897	5.4%	$202,810	$564,315
Email (untagged) @em-gmail	286	Usually closes	$369,897	5.4%	$202,810	$564,315
microsoft_ads 1 channel	142	Usually closes	$159,376	2.3%	$136,564	$213,149
Brand @bing-brand	142	Usually closes	$159,376	2.3%	$136,564	$213,149
display_partner 3 channels	90	Usually starts	$68,847	1.0%	$94,454	$38,460
pub-toi Display Partner · @pub-toi	71	Usually helps	$48,568	0.7%	$67,379	$22,565
pub-ndtv Display Partner · @pub-ndtv	24	Usually starts	$17,141	0.2%	$19,404	$15,138
pub-indiatoday Display Partner · @pub-indiatoday	5	Usually starts	$3,138	0.0%	$7,671	$758
facebook 7 channels	61	Usually starts	$56,400	0.8%	$66,238	$28,439
fly_your_loved_ones_sale_2026 @fb-fly-your-loved-ones-sale-2026	27	Usually starts	$22,753	0.3%	$26,491	$13,318
gt_traffic_campaign @fb-gt-traffic-campaign	18	Usually helps	$21,444	0.3%	$22,805	$10,472
GT_traffic_aug_sep_2026 @fb-gt-traffic-aug-sep-2026	12	Usually starts	$7,976	0.1%	$14,420	$1,399
gt_awareness_always_on @fb-gt-awareness-always-on	5	Usually helps	$2,708	0.0%	$2,522	$0
awareness_abo_always_on @fb-awareness-abo-always-on	1	Usually closes	$1,310	0.0%	$0	$2,621
Traffic_India_to_Australia @fb-traffic-india-to-australia	1	Usually closes	$189	0.0%	$0	$629
fb-unknown Unknown · @fb-unknown	1	Usually helps	$20	0.0%	$0	$0
hs_email 8 channels	21	Usually closes	$18,860	0.3%	$15,240	$23,229
em-34665220-020-oct26camp-diwali Email (HubSpot) · @em-34665220-020-oct26camp-diwali	8	Usually closes	$8,725	0.1%	$2,027	$16,110
em-34665145-016-aug26camp-chaloindia Email (HubSpot) · @em-34665145-016-aug26camp-chaloindia	2	Usually alone	$3,894	0.1%	$3,894	$3,894
em-34665217-018-sept26camp-celeblovedones Email (HubSpot) · @em-34665217-018-sept26camp-celeblovedones	3	Usually starts	$2,693	0.0%	$4,638	$749
em-34665219-019-sept26supersale-fss Email (HubSpot) · @em-34665219-019-sept26supersale-fss	3	Usually starts	$1,389	0.0%	$2,067	$1,118
em-celebrate-with-loved-ones Email (HubSpot) · @em-celebrate-with-loved-ones	1	Usually alone	$1,358	0.0%	$1,358	$1,358
em-34458484-013-jun26supersale-flyindiass Email (HubSpot) · @em-34458484-013-jun26supersale-flyindiass	1	Usually starts	$628	0.0%	$1,256	$0
em-34458475-004-feb26camp-elosv2 Email (HubSpot) · @em-34458475-004-feb26camp-elosv2	4	Usually helps	$154	0.0%	$0	$0
em-18116669-01-august-campaign-2025-chalo-india Email (HubSpot) · @em-18116669-01-august-campaign-2025-chalo-india	1	Usually helps	$20	0.0%	$0	$0
other 2 channels	21	Usually closes	$17,591	0.3%	$18,172	$15,364
meta @other-meta	19	Usually closes	$15,496	0.2%	$15,348	$13,999
copilot.com @other-copilot-com	2	Usually starts	$2,095	0.0%	$2,824	$1,365
hs_automation 2 channels	8	Usually closes	$10,045	0.1%	$699	$31,055
em-hs-automation Email (HubSpot) · @em-hs-automation	7	Usually closes	$9,346	0.1%	$0	$30,356
em-34458422-2025-010-jun25camp-flyindia Email (HubSpot) · @em-34458422-2025-010-jun25camp-flyindia	1	Usually alone	$699	0.0%	$699	$699
referral 1 channel	3	Usually helps	$1,646	0.0%	$0	$0
Publisher @pub-taboola	3	Usually helps	$1,646	0.0%	$0	$0
Total	3,288		$6,905,415	100%	$6,905,415	$6,905,415

Most valuable journeys

The paths customers took before booking, highest revenue first.

Journey	Bookings	Revenue

Bookings

Every booking in the range, newest first.

Date	Order	Type	Payment	Journey	Revenue