Booking Journeys

Which marketing channels lead people to book, and how much revenue each one earns when the credit is shared across the whole journey.

Today Last 7 days Last 30 days This month Last month
Bookings
0
25 Oct 2026 – 25 Oct 2026
Booking revenue
$0
All of it is shared out below
Used more than one channel
0%
0 of 0 bookings
Channels per booking
0
On average

How the credit is shared

Each booking's revenue is split between the channels the customer used before booking.

30%First channel
40%Middle channels
30%Last channel
  • One channel: it gets 100%.
  • Two channels: 50% each.
  • Three or more: 30% first, 30% last, and the middle ones share 40% equally.
Example: a $1,000 booking
Google ad→ Email→ Facebook→ Organic search
Google ad gets $300, Email $200, Facebook $200, Organic search $300.

The coloured bar in the table shows each channel's usual role: whether it tends to start, help or close a journey.

Revenue credit by channel

Click ▸ to see the breakdown. Click any row to see its journeys and bookings below.
Started Helped Closed Only one
Source Bookings involved Role in the journey Credited revenue Share of revenue If first gets all If last gets all
No bookings for these filters.

Most valuable journeys

The paths customers took before booking, highest revenue first.
JourneyBookingsRevenue

Bookings

Every booking in the range, newest first.
DateOrderTypePaymentJourneyRevenue