Booking Journeys

Which marketing channels lead people to book, and how much revenue each one earns when the credit is shared across the whole journey.

Bookings ƒ

695

9 Nov 2026 – 15 Nov 2026

Booking revenue ƒ

$1,537,600

All of it is shared out below

Used more than one channel ƒ

34.8%

242 of 695 bookings

Channels per booking ƒ

1.5

On average

01 · Attribution KPI tree

Revenue and journey coverage broken into the levers behind the result. Green = favourable vs previous period; red = unfavourable.

Source attention

One source signal layer used by this panel and Gemma.

How the credit is shared

Each booking's revenue is split between the channels the customer used before booking.

30%First channel

40%Middle channels

30%Last channel

One channel: it gets 100%.
Two channels: 50% each.
Three or more: 30% first, 30% last, and the middle ones share 40% equally.

Example: a $1,000 booking

Google ad→ Email→ Facebook→ Organic search

Google ad gets $300, Email $200, Facebook $200, Organic search $300.

The coloured bar in the table shows each channel's usual role: whether it tends to start, help or close a journey.

Data notes (1)

164 bookings had no tracked source and are counted as Direct.

Revenue credit by channel

Click ▸ to see the breakdown. Click any row to see its journeys and bookings below.

Started Helped Closed Only one Compare first and last channel

Source	Bookings involved ƒ	Role in the journey	Credited revenue ƒ	Share of revenue ƒ	If first gets all ƒ	If last gets all ƒ
google Stable 11 channels	406	Usually alone	$693,468	45.1%	$702,694	$652,173
Brand @gg-brand	330	Usually alone	$470,062	30.6%	$493,989	$447,946
Untagged (no UTM) @gg-untagged	68	Usually closes	$91,590	6.0%	$72,271	$104,952
Performance Max - Melbourne to Delhi @gg-pm-meldel	78	Usually starts	$80,526	5.2%	$94,892	$59,224
pm_adldel @gg-pm-adldel	7	Usually helps	$13,103	0.9%	$14,126	$10,983
Cheap Tickets @gg-cheap-ticket	11	Usually closes	$11,589	0.8%	$13,805	$13,241
Performance Max - Sydney to Delhi @gg-pm-syddel	13	Usually helps	$10,052	0.7%	$5,978	$1,448
pm_delsyd @gg-pm-delsyd	8	Usually helps	$8,880	0.6%	$4,853	$4,254
Performance Max - Brisbane to Delhi @gg-pm-bnedel	6	Usually closes	$3,708	0.2%	$786	$7,806
Demand Gen Remarketing - Customers @gg-dg-customers	4	Usually starts	$2,237	0.1%	$1,995	$2,319
Demand Gen Remarketing - Prospects @gg-dg-prospects	2	Usually helps	$1,053	0.1%	$0	$0
pm_perthdel @gg-pm-perthdel	1	Usually helps	$668	0.0%	$0	$0
Direct Revenue down 1 channel	164	Usually alone	$381,528	24.8%	$381,528	$381,528
Direct No tracked source	164	Usually alone	$381,528	24.8%	$381,528	$381,528
organic Stable 1 channel	230	Usually alone	$290,633	18.9%	$283,159	$293,417
Google Organic @google-organic	230	Usually alone	$290,633	18.9%	$283,159	$293,417
email Stable 1 channel	61	Usually closes	$83,633	5.4%	$47,469	$138,129
Email (untagged) @em-gmail	61	Usually closes	$83,633	5.4%	$47,469	$138,129
microsoft_ads Growing 1 channel	25	Usually closes	$37,475	2.4%	$29,845	$48,829
Brand @bing-brand	25	Usually closes	$37,475	2.4%	$29,845	$48,829
display_partner Growing 3 channels	31	Usually starts	$28,453	1.9%	$58,921	$11,985
pub-toi Display Partner · @pub-toi	22	Usually starts	$16,903	1.1%	$38,908	$2,897
pub-indiatoday Display Partner · @pub-indiatoday	5	Usually starts	$9,768	0.6%	$16,117	$7,048
pub-ndtv Display Partner · @pub-ndtv	4	Usually closes	$1,781	0.1%	$3,896	$2,041
facebook Revenue down 3 channels	27	Usually starts	$19,997	1.3%	$30,423	$11,039
GT_traffic_campaign @fb-gt-traffic-campaign	15	Usually starts	$12,958	0.8%	$20,753	$5,095
traffic_India_to_Australia @fb-traffic-india-to-australia	12	Usually starts	$6,860	0.4%	$9,670	$5,345
ABO_always_on @fb-abo-always-on	1	Usually closes	$180	0.0%	$0	$599
social_media Growing 1 channel	3	Usually starts	$1,759	0.1%	$2,516	$499
Facebook Organic @facebook-organic	3	Usually starts	$1,759	0.1%	$2,516	$499
hs_automation Stable 1 channel	1	Usually helps	$340	0.0%	$0	$0
em-hs-automation Email (HubSpot) · @em-hs-automation	1	Usually helps	$340	0.0%	$0	$0
hs_email New / no baseline 1 channel	1	Usually starts	$313	0.0%	$1,045	$0
em-34665221-021-oct26camp-fly-india Email (HubSpot) · @em-34665221-021-oct26camp-fly-india	1	Usually starts	$313	0.0%	$1,045	$0
Total	695		$1,537,600	100%	$1,537,600	$1,537,600

Most valuable journeys

The paths customers took before booking, highest revenue first.

Journey	Bookings	Revenue

Bookings

Every booking in the range, newest first.

Date	Order	Type	Payment	Journey	Revenue