Booking Journeys

Which marketing channels lead people to book, and how much revenue each one earns when the credit is shared across the whole journey.

Today Last 7 days Last 30 days This month Last month
Bookings ƒ
0
15 Nov 2026 – 15 Nov 2026
Booking revenue ƒ
$0
All of it is shared out below
Used more than one channel ƒ
0.0%
0 of 0 bookings
Channels per booking ƒ
0.0
On average

01 · Attribution KPI tree

Revenue and journey coverage broken into the levers behind the result. Green = favourable vs previous period; red = unfavourable.

    Source attention

    One source signal layer used by this panel and Gemma.

    How the credit is shared

    Each booking's revenue is split between the channels the customer used before booking.

    30%First channel
    40%Middle channels
    30%Last channel
    • One channel: it gets 100%.
    • Two channels: 50% each.
    • Three or more: 30% first, 30% last, and the middle ones share 40% equally.
    Example: a $1,000 booking
    Google ad→ Email→ Facebook→ Organic search
    Google ad gets $300, Email $200, Facebook $200, Organic search $300.

    The coloured bar in the table shows each channel's usual role: whether it tends to start, help or close a journey.

    Revenue credit by channel

    Click ▸ to see the breakdown. Click any row to see its journeys and bookings below.
    Started Helped Closed Only one
    Source Bookings involved ƒ Role in the journey Credited revenue ƒ Share of revenue ƒ If first gets all ƒ If last gets all ƒ
    No bookings for these filters.

    Most valuable journeys

    The paths customers took before booking, highest revenue first.
    JourneyBookingsRevenue

    Bookings

    Every booking in the range, newest first.
    DateOrderTypePaymentJourneyRevenue
    Journey Matrix · Gemma