Gaura Travel · Meta Ads Business Performance

Meta Ads Business Performance Report

Period: 2026-11-03 → 2026-11-12 Campaign: All campaigns Ad Set: All ad sets Creative: All creatives Comparison: 2026-10-24 → 2026-11-02 Currency: AUD

Business scorecard

Meta Pixel revenue is the dashboard revenue source

What changed

Unit economics

5% Pixel-revenue gross-profit proxy

Paid-media funnel

delivery → traffic → pixel purchase

KPI tree

contribution broken down to the drivers you can act on · click any box for its formula

From impressions to contribution

What moved Pixel revenue

vs comparison

Performance trend

spend, Pixel revenue and Pixel ROAS

Monthly Meta spend & Pixel ROAS

media-platform view

Monthly Pixel revenue

Meta purchase value

Daily spend

Campaign decisions

primary result follows each campaign objective / optimization goal

Attention queue

comparison-aware

Improving campaigns

results / efficiency

Campaign	Signal	Primary resultƒ	Spend	Spend Δ	Resultsƒ	Result Δ	Cost / Resultƒ	Cost Δ	Pixel Purch.ƒ	Pixel Rev.ƒ	Pixel ROASƒ	Reach*ƒ	Freq.*ƒ	CTR%ƒ

Ad set drill-down

search by ad set name or ID · click a column to sort

Ad Set	Campaign	Spend	Results	Result Type	Compare Result	Result Δ%	Cost / Result	Compare Spend	Spend Δ%	Impr.	Reach*	Freq.*	Clicks	CTR%	CPC	Purch.	Purchase CPA	Pixel rev	ROAS×	Compare ROAS	Δ

Ad drill-down

current selection · sorted by spend

Ad	Ad Set	Campaign	Spend	Results	Result Type	Compare Result	Result Δ%	Cost / Result	Compare Spend	Spend Δ%	Impr.	Clicks	CTR%	Purch.	Purchase CPA	Pixel rev	ROAS×	Compare ROAS	Δ

Creative drill-down

creative preview when metadata is available · otherwise ad is used as the creative proxy

Creative / Ad	Ad Set	Campaign	Spend	Results	Result Type	Compare Result	Result Δ%	Cost / Result	Compare Spend	Spend Δ%	Impr.	Clicks	CTR%	CPC	Purch.	Purchase CPA	Pixel rev	ROAS×	Compare ROAS	Δ

Media diagnostics · audience & placement

from age/gender breakdown

Spend by age

male · female

MaleFemale

Spend by gender

Placement

new stream

Organic audience context

The Australia ⇄ India route

Page followers by city — your two core markets, facing each other

AUSTRALIA ✈ INDIA

Follower base by market

Top countries

followers

Organic content

by engagement